Demographics

Location
Covering 30.15 square miles, Temecula is centrally located along the I-15/I-215 freeway corridor in Southwest California, just north of the San Diego County line.

85 miles southeast of Los Angeles
60 miles north of San Diego
61 miles southeast of Orange County

Population
1990 to 2008 Population Growth     27,099 to 101,057
2000 to 2008 Population Growth (%) 75.1%   increase
2008 Estimated Population For Southwest CA 418,341
2013 Est. Projected Population For Southwest CA 524,985


Weather
Temecula's weather is comparable to the Napa Valley, as evidenced by a thriving wine industry, with warm, dry days and cool evenings.  Although separated from the Pacific by the Santa Rosa mountain range, the Rainbow Gap funnels the mild beach climate into the valley.
 
Average Daily Temperature mid 70s
Summer mid 80s to mid 90s
Winter mid 60s to mid 70s
Average Annual Rainfall 19 inches
 
Households
Temecula residents have high discretionary incomes making the City an attractive location for retailers.  Over the past 10 years, Temecula's retail sector consistently outperformed statewide growth trends. 
2008 Est. Median Household Income $78,464
2008 Est. Average Household Income $90,949
2008 Est. Average Family Household Income $98,089
2008 Est. Median Family Household Income $86,777
Median Age (Years) 30.62
2008 Est.Household Size (People) 3.25
Largest Population Group 35-44 (16.46%)
Number Of Households 26,958
Source:  Claritas, April 2008

Taxable Sales

Southwest Riverside County Trade Area in 2008 - 435,654 people

2007 Taxable Retail Sales - $2.60 billion

Education
Temecula is near 20 public and private colleges and universities with a total of 127,521 students in fall 2007.