Jefferson Avenue Study Area- Visioning Process


Get involved in the visioning process!

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About the Visioning Process

The City of Temecula understands the importance of preserving the Jefferson Avenue Study Area’s assets and economic vitality. To that end, the City is initiating a community-based planning process to develop a vision and plan for the study area’s long term future.

This planning process will be critical to studying the area's opportunities and developing updated, community-supported policies that promote strategic economic development, enhance property values, and contribute to the long term health of the local economy and community.

What is visioning and how is it used as a planning tool?

Visioning is a participatory planning tool that brings various community stakeholders together to develop a shared vision for future development in an identified geographic area, or in this case the Jefferson Avenue Study Area. The visioning process will set the foundation for future actions and guide the future revitalization of the area. Stakeholder participation during this visioning process is critical.

Study Area Overview

What is the Jefferson Avenue Study Area?

The Jefferson Avenue Study Area is an important, economically-vital part of the City and region. The Jefferson Avenue Study Area includes much of city’s first commercial development – Jefferson Avenue was once Highway 395, and was the primary vehicular thoroughfare prior to the construction of 1-15 in the early 1980’s.

The City incorporated in 1989, and since this time (and prior), this area developed with a mix of light industrial, office and retail uses. The businesses within the study area include both with local and corporate owners and tenants that provide needed jobs, services and products that support the City’s and region's quality of life.

Where is the Jefferson Avenue Study Area located?

The Study Area is bounded by Rancho California Road to the south, Interstate-15 to the east, Cherry Street to the north, and Diaz Road/Murrieta Creek to the west.


Please contact Katie Innes via telephone at (951) 506-5198, or via e-mail at